As global supply chain dynamics continue to evolve, U.S. enterprises are increasingly viewing India as a more favorable option compared to China. This shift is largely driven by the perceived risks associated with China as a manufacturing and supply hub. A survey conducted by the UK market research firm OnePoll, involving responses from 500 U.S. executive-level managers, highlights this growing trend: a strong liking for India in the world of supply chain operations. 

The findings are telling: 61% of executives would opt for India over China if both countries offered comparable manufacturing capabilities, and 56% express a preference for India to meet their supply chain needs within the next five years. Furthermore, the survey points to significant concerns about the risks of sourcing from China, with 59% of respondents labeling it as somewhat or very risky, compared to 39% for India. 

The inclination towards India is not just about shifting away from China to avoid tariffs but reflects a broader strategic realignment. Enhanced U.S.-India relations, furthered by initiatives like President Joe Biden’s “friendshoring” policy, aim to reduce dependency on China by diversifying supply chains. These strengthened ties were evident during key diplomatic engagements and the signing of multiple deals across defense, technology, and supply chain diversification. 

One notable example of this shift is Walmart, the world’s largest retailer, which is significantly increasing its imports from India while reducing its reliance on Chinese products. According to data from Import Yeti shared with Reuters, Walmart is diversifying its import portfolio to include a wide array of goods from India such as toys, electronics, bicycles, pharmaceuticals, packaged food, dry grains, and pasta. The strategic decision is driven by cost-cutting measures and the aim to bolster supply chain resilience, leveraging India’s growing workforce and technological advancements. 

Investment momentum in India is also on the rise. Notable examples include Maruti Suzuki’s announcement of a $4.2 billion investment in a second factory and VinFast’s plan to invest about $2 billion in setting up a manufacturing facility in India. Despite this optimism, U.S. firms remain cautious, especially concerning quality assurance, delivery risks, and intellectual property security, which are seen as significant challenges. 

The reality of completely transitioning away from Chinese supply chains is complex. China will continue to be a key player due to its established role in global supply strategies. Meanwhile, Vietnam also rises as a viable alternative under the “China plus one” strategy, though it doesn’t offer the same scale of market access as India, which remains a critical factor for companies looking beyond cost factors to strategic market reach. 

As geopolitical tensions and economic strategies evolve, India is positioning itself as a critical node in the reconfiguration of global supply chains. This transition offers not only a hedge against geopolitical risks but also access to a vast market, underscoring India’s role as a pivotal player in the future of global supply logistics. However, navigating this shift will require thoughtful strategy and consideration of the inherent challenges and opportunities.