Sustainability is becoming increasingly important in the fashion industry, and the sneaker industry is no exception. Sneaker production has a significant environmental impact, from the sourcing of materials to manufacturing and distribution. However, many sneaker brands are taking steps to address sustainability issues in their production processes.

The Environmental Impact of Sneaker Production

Sneaker production has a significant environmental impact. The production of sneakers contributes 1.4% of global greenhouse gas emissions. To put that in perspective – aviation industry is responsible for the 1.9% of global green house gas emissions. However, the use of synthetic, fossil fuel-based materials and toxic glues make sneaker manufacturing energy-intensive and polluting. Moreover, the limited recycling of sneakers adds to the pollution in landfills. As athleisure trend continues, it is crucial for retailers to prioritize sustainability in the ever-growing sneaker market to reduce its impact on the environment.

Sustainable Sneaker – A growing trend

According to projections, the sustainable footwear industry is anticipated to achieve a market worth of $11.8 billion by 2027, registering a compound annual growth rate of 5.8% from 2020 to 2027. This trend is corroborated by Google data, which reveals a global surge in searches for “sustainable sneakers” over the last five years. The results reflect consumer expectations for greater accountability from retailers and a shift towards sustainable innovation, especially in the athletic shoe segment. Veja, Adidas, and Nike are the most popular brands for eco-friendly sneaker designs, placing them in direct competition in this sector

Sourcing from India for Sustainable Materials

India is a leading producer of sustainable materials used in the fashion industry. According to a 2018 report by the Textile Exchange, India is the largest producer of organic cotton in the world, with a 51% share of global production. Organic cotton is a sustainable material commonly used in sneaker production.

In addition, India has a growing bio-based materials industry, including pineapple leather and other plant-based alternatives to traditional leather. These materials are more sustainable and environmentally friendly than traditional leather, which is often produced using toxic chemicals and has a significant environmental impact.

Sourcing sustainable materials from India can also benefit local communities and economies. For instance, PUMA sources organic cotton from Indian farmers and works with them to promote sustainable farming practices. By supporting local communities and promoting sustainability, sneaker brands can make a positive impact on the environment and society.

Waste Reduction in Sneaker Production

Waste reduction is another important aspect of sustainable sneaker production. Circular design, closed-loop manufacturing, and recycling programs are just a few examples of waste reduction strategies being used by sneaker brands.

For instance, Adidas has introduced the Futurecraft Loop, a sneaker made entirely from recycled materials that can be returned to the company to be recycled into new sneakers. Nike has also launched a sneaker recycling program that turns old sneakers into new products.

Consumer Awareness and Responsibility

Consumer awareness and responsibility are crucial in promoting sustainable practices in the sneaker industry. Consumers can support sustainable sneaker production by buying from sustainable brands, repairing and reselling sneakers, and recycling old sneakers.

For instance, the resale market for sneakers is growing rapidly. According to a 2021 report by the resale platform StockX, the global sneaker resale market is projected to reach $30 billion by 2030. Buying and reselling sneakers promotes sustainability by extending the lifespan of products and reducing waste.

Future is brightest

The sneaker industry is taking steps to address sustainability issues, such as the use of sustainable materials and waste reduction. Sourcing sustainable materials from India can be particularly beneficial, as India is a leading producer of organic cotton and bio-based materials. By promoting sustainability and supporting local communities. When exploring sourcing from India its best to have a reliable partner who has deep rooted understanding of the Indian market. Moglix, has been working with 15000+ reliable and compliant Indian suppliers across multiple industries in the manufacturing and procurement landscape for almost a decade. Zoglix which is part of the Moglix group is dedicated towards developing an ecosystem of frictionless sourcing from India for procurement leaders in the USA. Know more.